Excellent selection of maternity and other clothes & accessories for pregnant women

The Borel I. Company has been selling and distributing maternity clothes and full range of pregnancy products since 1995.

We started our business activities in the era in which the concept of maternity fashion practically did not exist yet on the Czech market. Our first sellers of maternity clothing tried to make the customers acquainted with the fact that wearing specially designed maternity clothes is not a useless thing; on the contrary - it can help mums-to-be look great and feel good when pregnant.

Our first participation in a fair, where we presented clothes by PRENATAL remains in our minds as a moment that became a breakpoint in our business and assured us that the direction we had chosen to follow was correct and we would be able to succeed in this sector. It was especially thanks to the interest expressed by the female visitors who, in co-operation with local seamstresses, produced clothing for pregnant women.

We continued our wholesale activity and built a customer network. We were greatly supported by the Italian suppliers network who understood well the business possibilities on the Czech market and assisted us in form of a favourable price policy.

In 1997 we floated a new firm called Rel. bo s.r.o. and extended our activities by the shop Butik Fanny - Maternity Clothes and Accessories, located in 41 Sokolská Street, Prague 2.

Many people considered this location inconvenient due to a low number of passers-by. However, the assortment we have been offering had no problems to find its ever-growing clientele, and time to time also dressmakers looking for inspiration in the Italian style and materials visit our shops.

Find the right way to the right pregnancy clothing here.